Three Big Changes in Music Since the 80s
- MTV
- created the necessity for a “look” and allowed artists who cashed in on “look” to become more successful
- Madonna uses this and it uses her - perfect combo - exactly what the industry would want
- LOOKS become a serious must in the industry
- black artists were not accepted on MTV for a few years
- black artists were NOT a big part of the video music industry at first
- why? because they are black and America is racist.
- Napster
- this was a program that allowed P2P file transfers
- you could share your mp3 collections over the internet with other people via this software (the first of the BT kind of things)
- first, songs had to be compressed - mp3s are compressed songs
- Napster allowed collectors to share difficult to find songs
- started with bootlegs - concert recordings, alt takes, etc
- off the board mixes - pre-release
- eventually, people realized, oh, I can get every song I want!
- collection stripping
Other programs come out and do the same thing
Music stops being a commodity and becomes a giveaway for artists
Artists make their money now through live shows, selling to movies and ads, merch, etc
Argument!
Downloading is bad - yes - artists don’t get paid
Downloading is good - exposure to tons of new bands for no investment
- Apple
- the industry is never going to be what it was, and Apple saw that and jumped in with both feet and changed everything
- a) iPod - this was a genius invention that now owns the space -
- took the idea of an mp3 player and locked it into a program that they controlled
- broke the record companies
- broke the model for business
- forced the bands to adapt
- now, bands give music away and sell their shows and other elements of themselves
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